NuCraft Metal Products

The Foundation behind CraftLander Marine

Founded in 1979 in Roscommon, Michigan, NuCraft Metal Products is a family-owned metal fabrication company built on generations of hands-on experience. Today, NuCraft is owned and operated by three partners whose combined backgrounds represent over 100 years of metal fabrication experience.

Our family’s connection to fabrication runs deep—members of our extended family were even involved in the construction of the Mackinac Bridge, reinforcing a legacy of craftsmanship and pride in the work we do.

Our Story

Legacy

Mackinac Bridge

Family involvement in major U.S. infrastructure.

1979

NuCraft Founded

Roscommon, Michigan
Metal fabrication company

Early 1990’s

First Hoists

Custom aluminum boat lifts Demand grows quickly

2000

CraftLander Marine

Marine line established
Boat lifts and docks

Today

Dealer Support

Expanded product lineup U.S. • Canada • Intl.

From Fabrication to CraftLander

NuCraft began as a general fabrication shop. As demand grew for aluminum boat hoists, marine products became a larger focus. What started as NuCraft Hoists evolved into a dedicated marine division. In 2000, that division became CraftLander. Since then, CraftLander has continued to expand, offering a broader lineup of boat lifts, docks, and accessories designed for durability and real-world use.

Our Team

Experience You Can Count On

NuCraft’s strength is its people.

Many of our employees have been with the company for years, bringing deep knowledge of fabrication, materials, and product performance. New team members are trained directly by experienced fabricators, ensuring skills and standards are passed down—not rushed.

Our team understands:

  • How products are built
  • Why design choices matter
  • How equipment performs in the field

Special & Custom Fabrication

Beyond marine products, NuCraft has completed a wide range of custom and industrial fabrication projects, including:

  • Bleachers and soccer goals for Roscommon Area Public Schools (RAPS)
  • Santa house access ramps
  • Church steeples
  • Semi-truck safety gate steps

This diverse fabrication background directly strengthens the quality and versatility of our marine products.

NuCraft also provides steel fabrication services for organizations such as:

  • Weyerhaeuser (Grayling, MI)
  • Lear Corporation
  • Atlantic Power (Grayling, MI)
  • DNR
  • USGS

Our Mission

At NuCraft Metal Products, our mission is to:

  • Support skilled jobs within our local community
  • Build dependable, long-lasting products
  • Stand behind our work with honesty and experience

We take pride in what we build—and in the people who build it.

NuCraft Metal Products is the foundation behind CraftLander Marine.

When you choose CraftLander, you’re choosing decades of fabrication experience, built into every product.