Why Craftlander

Built With Purpose. Backed by Experience.

Craftlander boat lifts and dock systems are designed, manufactured, and supported with one goal in mind: long-term reliability on the water. From structural aluminum fabrication to real-world usability, Craftlander products are built to perform season after season.

Engineered & Manufactured by NuCraft

Craftlander products are manufactured by NuCraft Metal Products, a U.S.-based aluminum fabricator with decades of experience producing marine and shoreline infrastructure.

What this means for customers:

• Structural aluminum fabrication done in-house

• Proven weld quality and material control

• Products designed for real-world lake conditions—not just catalog specs

Built to Last — Not Built to Cut Corners

Craftlander products are constructed using heavy-duty aluminum components, engineered welds, and designs intended for long service life.

We focus on:

• Structural strength where it matters

• Practical designs that reduce unnecessary wear

• Compatibility with common parts and accessories

• Long-term serviceability instead of disposable construction

Supported by an Authorized Dealer Network

Craftlander products are sold and supported through a nationwide network of authorized dealers. We work closely with our dealers to maintain high standards of quality, service, and customer satisfaction. Our authorized dealers are experienced with Craftlander products and are trusted to assemble and install them safely, accurately, and in accordance with our specifications.

This dealer-first model ensures

• Proper product selection

• Correct assembly and installation

• Local service and long-term support

Designed for Real Lake Conditions

Every lake is different. Water depth, bottom conditions, seasonal fluctuation, and weather all matter. Craftlander designs account for real installation environments—not idealized conditions.

Our products are commonly chosen for:

• Variable water depths

• Seasonal water level changes

• Inland lakes and freshwater environments

• Long-term seasonal use

Clear, Straightforward Warranty Coverage

We believe customers should understand exactly what is—and is not—covered.

Craftlander products manufactured by NuCraft include:

• 15-year limited warranty on fabricated aluminum and extrusion components

• 2-year warranty on hoist cables, winches, and other moving parts

Warranty terms are clearly defined, with no vague promises or hidden conditions. (See full Warranty page for details.)

Parts, Manuals, and Long-Term Support

Craftlander products are designed to be serviceable over time. Replacement parts, manuals, and technical support remain available for many models—even as product lines evolve.

Customers benefit from:

• Access to product manuals and documentation

• Replacement parts availability

• Knowledgeable support from experienced dealers and factory staff

A Practical Choice for Long-Term Ownership

Craftlander is not built as a short-term, disposable product. It is built for customers who value:

• Structural integrity

• Clear support channels

• Professional dealer installation

• Long-term use and serviceability

If you’re looking for shoreline equipment designed with longevity, practicality, and support in mind, Craftlander delivers.

Ready to get started or want to learn more?
Contact your local authorized Craftlander dealer or reach out to our team directly.

📞 (989) 275-8054
📧 sales@nucraftonline.com
📍 402 Southline Rd., Roscommon, MI 48653